Transforming Elevated Closet

Elevated Closet is a fashion brand dedicated to tall women, creating inclusive styles that empower confidence and self-expression. The brand had a vision — but lacked a high-converting Shopify website, SEO foundation, and consistent digital presence.

Challenge:
Elevated Closet needed a site that matched its premium brand while converting visitors into loyal customers. They also struggled with organic visibility and social growth in a highly competitive niche.

Solution:
Astrid Creatives developed a full Shopify-CRO strategy, blending beautiful UX design with data-driven performance enhancements — then layered it with targeted SEO and social content to build community and drive traffic.

What We Did:

Website Development & Optimization

• Fully redesigned Shopify store with clean UI, mobile-first responsiveness, and custom collection filtering
  
  
  

• Added trust signals, FAQs, optimized navigation, and faster load speeds to reduce bounce rates
  
  
  

Conversion Rate Optimization

• Optimized product pages, improved call-to-actions, and added reviews/testimonials to improve buyer confidence
  
  
  

• Implemented heatmap testing and Google Analytics tracking to monitor buyer behavior
  
  
  

SEO Strategy

• Performed keyword research and optimized on-page SEO elements (meta titles, image alt tags, internal linking)
  
  
  

• Structured blog strategy with keyword-focused educational content to boost Google ranking
  
  
  

Social Media Management

• Built an organic strategy targeting tall women, using reels, relatable quotes, and styling content
  
  
  

• Managed Instagram & TikTok, focusing on consistency, engagement, and brand storytelling
  
  
  

Results:

• 3x Website conversion rate increase within 90 days
  
  
  

• 72% Boost in returning customer rate
  
  
  

• 58% Organic traffic growth
  
  
  

• Consistent growth and engagement across Instagram & TikTok